Camtrade CEO Frank Cammarata Featured in Sunday Boston Globe!

Published March 8 in

The Sunday Boston Globe  recently featured Camtrade CEO Frank Cammarata in a column entitled “Business Plan.” The writer, Cindy Cantrell, asked Frank about starting Camtrade and his vision for the company. Take a look: Boxborough shoe company finds just the right fit     Frank Cammarata is the owner and... Read More

New York Family Finds That City Moms Adore Heartbreaker Boots

Published October 23 in

When we heard that New York Family writer Whitney C. Harris was looking for shoes that didn’t look like “typical” mom shoes, we jumped at the chance to send her a pair of Soft Comfort Heartbreaker boots. Whitney reviewed  a multitude of boots from major national brands for a story... Read More

Soft Comfort Heartbreaker Boots Get Rave Reviews!

Published October 5 in

Soft Comfort Heartbreaker boots keep getting better than ever! These boots are now available in gorgeous fall colors like British tan and stone along with always-in-style black and brown. The comfort level is enhanced as well: plush memory foam cushions the feet and enhances all day wearability. Pus, the dual... Read More

Velvet Crush

Published November 21 in

WHAT I’M WEARING: DRESS: ASOS | CHOKER: ASOS | BOOTS: Camtrade Inc. | Jewelry: Diamonds Unleashed | TIGHTS: Sara Blakey    I have been completely inspired and encapsulated by all things 70’s lately. The music, the fashion, the love and especially the good vibes. I think we can all use a... Read More

Sneak Peak at the New Soft Comfort Spring 2017 Collection

Published November 12 in

Take a look at the new Soft Comfort Spring 2017 collection! Think colorful, stylish, functional and comfortable. Focusing upon relaxed styling and modern comfort shoe technology, the mix of styles truly reflect the best of updated classic sandals. In shorts, the collection features comfort sandals that look as good as... Read More

how i’ll wear a simple pair of brown boots this fall

Published November 2 in

Boots and fall go together like peanut butter and jelly. I mean, come on now. When I see the leaves start to scatter across the ground, I immediately think of the dropping temperatures and the lovely fall fashion, layered looks. It’s one of my favorite times of the year! Over... Read More

Dresses for Fall

Published October 25 in

  Believe it or not, you can do a lot with one dress, in particular, the Wearever Pleated Empire Dress from J. Jill. I styled it three different ways, showing how just adding a denim jacket or cardigan, as well as switching up your shoes, can give you so many styling options.... Read More

Today’s Outfit: Soft Comfort Ankle Booties

Published October 24 in

Before I show you my outfit, let’s first talk about what I’m wearing on my feet today – my new Soft Comfort Heartbreaker Ankle Booties in black with Steve Madden socks I got on clearance at T.J.Maxx for $2. Now, I don’t normally like to directly compare one brand to one another,... Read More

Soft Comfort Boots a Hit with Style Bloggers

Published September 30 in

The fall season is upon us and, once again, it’s time to wear our favorite accessory —  boots!  No surprise, but our Soft Comfort boots collection is a huge hit with fashion bloggers. Take a look at a few blog excerpts from two of our favorite  fashionistas: “Crazy about this... Read More

Soft Comfort Fall Collection Featured in NSRA Newsletter

Published May 27 in , ,

  Any consumer who has experienced uncomfortable shoes for an extended period of time is likely to say “never again!”The reality is that today’s consumer desires shoes that look good and feel good – all day long. Soft Comfort® footwear, a relatively new entry into the women’s footwear market from... Read More

Comfort Shoes With Elements of Style

Published January 25 in

Sometimes a girl just wants to wear comfort shoes. But looks matter, and there’s no reason why women today can’t combine fashion and comfort. So whether it’s off to the grocery store – or errands in the city – or a casual weekend stroll, the new Spring 2016 Soft Comfort... Read More